Saving Christmas.
FOREO
Splashy, sparkling, beauty adverts aside. This FOREO Christmas campaign was bright and colorful, as is expected for the brand, but the variety of somberly depicted characters required a double take from onlookers. Beautifully diverse faces grabbed your gaze from wherever you’d witness them - the subway platform, the pages of a magazine, a digital banner - and a single tear that you might’ve at first missed was the next thing you’d notice, frozen mid-trickle on their cheeks.
FOREO’s mission that Christmas was to obviously shock and engage consumers, putting these faces as the ones of the intended gifts they may be purchasing. Why gift rubbish and disappoint when the safe and delightful option for anyone is, of course, FOREO?
Creds
Art direction, campaign concept , editing and marketing execution
Photography: various