itBed was made for you & me.
itBed by Sleep Number
A name, a descriptor, an invitation and a concept, all in one.
It bed is truly a bed made for any and all because both sides of the bed are totally adjustable, trackable and highly divisible with liberty and comfort for all. We’re all about genuinely helping many different people, sleep differently, but together. That’s a unique proposition no other bed in a box can own.
With a bed that doesn’t discriminate you can’t go wrong.
CREDS
Art direction, photography, editing and social media strategy for itBed's continued re-launch.
Photography: Lottie Anderson
